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Monday, February 11, 2008
Nunhems’ Intense™ wins Fruit Logistica Innovation Award 2008
Intense™: A convenient tomato for slicing, cutting and dicing without losing its shapeHaelen, The Netherlands.
Nunhems, the vegetable seed business of Bayer CropScience, has won the Fruit Logistica Innovation Award 2008 for the new tomato concept’ Intense™.
Proud to be the winner of the Fruit Logistica Innovation Award 2008. From left to right: Michel ten Hacken, Global Head of Marketing & Sales, Paul van Hoeckel (Nunhems Netherlands), Jaap Smedema (Nunhems Netherlands), Jorge Marin (Nunhems Spain), und FRUIT LOGISTICA Global Brand Manager Gérald Lamusse.
This award for outstanding innovations in the fresh vegetable produce sector and its service industries is organized by Messe Berlin and Fruchthandel Magazine and voted for by the visitors of the Fruit Logistica.
Nunhems’ Intense™ tomato is a full-flesh tomato with a higher density, which does not loose its juice. The high density of Intense™ makes it a convenient tomato for slicing, dicing and cutting in any other form without losing its shape. The ability to retain the juice results in a lasting fresh appearance after cutting. These characteristics, together with the deep red color make Intense™ a very convenient tomato for fresh salads, pizza toppings, wraps, sandwiches or as a cooking tomato. With Intense™, tomato becomes an attractive and cost-effective part of everyday pre-cut salads and meals eaten in or out-of-home.
Nunhems’ Intense™ tomato is a full-flesh tomato with a higher density, which does not loose its juice. The high density of Intense™ makes it a convenient tomato for slicing, dicing and cutting in any other form without losing its shape. The ability to retain the juice results in a lasting fresh appearance after cutting. These characteristics, together with the deep red color make Intense™ a very convenient tomato for fresh salads, pizza toppings, wraps, sandwiches or as a cooking tomato. With Intense™, tomato becomes an attractive and cost-effective part of everyday pre-cut salads and meals eaten in or out-of-home.
The high density of Intense™ makes it a convenient tomato for slicing, dicing and cutting in any other form without losing its shape.
Michel ten Hacken, Head of Marketing & Sales at Nunhems said: "We are proud to have won the Fruit Innovation Award 2008 for our Intense concept. This shows that the visitors of the Fruit Logistica, our customers, have acknowledged the superiority of our best-in-class innovation. Intense is a tomato which succeeds to meet the requirements of consumers and food processors in terms of use options, flavor and appearance."
Intense™ was first launched in early 2007, in Spain and is currently being produced in the Mediterranean area. The main focus consumer markets are in Western Europe and Northern-America. To supply the US market the program was launched in Mexico.
About Bayer CropScience
Nunhems is the vegetable seed business of Bayer CropScience AG. Bayer CropScience, a subsidiary of Bayer AG with annual sales of about EUR 5.7 billion (2006), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and plant biotechnology. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of about 17,900 and is represented in more than 120 countries. This and further news is available at: www.newsroom.bayercropscience.com.
Intense™ was first launched in early 2007, in Spain and is currently being produced in the Mediterranean area. The main focus consumer markets are in Western Europe and Northern-America. To supply the US market the program was launched in Mexico.
About Bayer CropScience
Nunhems is the vegetable seed business of Bayer CropScience AG. Bayer CropScience, a subsidiary of Bayer AG with annual sales of about EUR 5.7 billion (2006), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and plant biotechnology. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of about 17,900 and is represented in more than 120 countries. This and further news is available at: www.newsroom.bayercropscience.com.
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