Tuesday, May 14, 2019

Violi wins award in innovation category at MacFrut

BASF Vegetable Seeds partners with its customers and has developed and co-created present various product and concept innovations together with customers. “Violi Group,” a BASF Vegetable Seeds partnership with a group of 3 Italian artichoke growers/traders, won the Silver Price in the Seed/Varieties Innovation Category at Macfrut.
“Violi Group officially started its operations in 2018. Winning this award in the very first year, is a big boost for everybody,” says Vito Carrieri, Account Manager Artichoke at BASF Vegetable Seeds in Italy. The group plans to expand its product reach in all major Italian retail chains, will add green artichokes to its portfolio, and will start exporting to other countries in the coming years. BASF Vegetable Seeds is the owner of the brand and supports the group in all marketing activities and retail connections.

About Macfrut
Macfrut is an annual Italian fruit and vegetable exhibition in Italy where players in the fruit and vegetable business participate and exhibit product innovations, new packaging technology, designs, and materials. This year more than 300 exhibitors from all parts of Italy gathered at Macfrut in Rimini, Italy from May 8-10, 2019.
Violi and BASF Vegetable Seeds have joined forces. From left to right: David Murcia (BASF), Arushi Badola (BASF), Vito Carrieri (BASF), Aurelio Boncoraglio (BASF), Vito Cifarelli (Sales Manager Cericola srl), Claudia Iannarella (BASF), Claudio Bartolini (President Violì), Gianluca Casadio (Marketing Apofruit soc. Coop.), Sergio Giardina (Sales Director Giardina), and Michele Cericola (Owner Cericola srl).
About BASF’s Agricultural Solutions division

With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2018, our division generated sales of €6.2 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.

About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.

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