Joining forces for agri-food innovation
BASF Vegetable Seeds signed an agreement to become a private entity shareholder of Brightlands Campus Greenport Venlo B.V. (Netherlands) on January 1, 2020. The Brightlands campus is at the heart of the North-West European agri-food scene, focusing its research on healthy and safe food, future farming and bio-circular economy. BASF will be one of three shareholders, joining Maastricht University and the province of Limburg.
It is our ambition to make healthy food enjoyable by offering vegetable solutions that are in line with consumers’ needs. We can achieve this best by exchanging knowledge and collaborating with partners in the supply chain and beyond. Therefore, this public-private partnership is a great fit. The campus with its focus on nutrition, health, and new sustainable cultivation techniques, and the presence of other companies and knowledge institutions on the campus offer unique opportunities for advancing partnerships and technologies.
The Brightlands Campus Greenport Venlo connects entrepreneurs from around 65 companies, start-ups, scientists and students from knowledge institutes such as Maastricht University, Fontys Universities of Applied Sciences, and HAS University of Applied Sciences. It is part of Brightlands, an open innovation community consisting of four campuses in the Dutch province Limburg that work on major challenges of sustainability and health.
BASF joining as shareholder is an important milestone for us as a campus as it enables us to further consolidate the combined innovative strengths of the business community, government, and knowledge institutions. We have a lot to offer to each other and I look forward to working together.