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India
Vegetables People Love
Vegetables People Love
We make healthy eating enjoyable and sustainable
for people, partners and planet.
India
Vegetables People Love
Vegetables People Love
Our motivation is to make healthy eating enjoyable and sustainable by offering vegetable solutions that meet and raise the consumer’s demands and expectations. We achieve this by creating improved varieties using state-of-the-art breeding practices and by working closely with partners throughout the vegetable value chain. Pro-actively contributing to increasing and enriching vegetable consumption through innovations that are healthy, enjoyable and sustainable.
Find out the stories behind Vegetables People Love
Breeding for Flavor
Breeding for Flavor
In vegetable breeding, it is common to focus on features like yield, resistance and shelf-life to support growers and satisfy retailers. But what about the people eating our fruits and vegetables? For them, we have another focus: flavor!
For centuries, breeders have spent much of their time collecting measurements of their plants’ features, or phenotypic data, in order to breed better varieties and, ultimately, produce better food for all of us.