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BASF | Nunhems

Aroosa

Aroosa - Taking over the Hybrid Bottle Gourd Market

A revolutionary, high yielding hybrid in the bottle gourd cylindrical segment, “Aroosa” was introduced by Nunhems in 2021. Characterized by its uniform cylindrical shape, superior fruit quality and good transportability, Aroosa is now farmers & traders favourite. It is less prone to foliar diseases and has an early maturity period of 45 days after sowing with abundant fruit bearing and better crop longevity. The fruits are 30- 35 cms long and retain its colour well even during subsequent pickings, making it first choice of customers.

Aroosa entered the Bottle gourd market in India with a bang. Aroosa first made its presence felt in the Northern part of India and then quickly grew in major Indian markets as well. The farmers' responses to the trials conducted during the summer and rainy seasons were incredibly positive. Aroosa generated massive profits to growers. After the pick, the product was readily accepted by traders and consumers due to excellent fruit quality, uniform cylindrical shape and glossy green colour that grabs the onlookers' attention. One additional advantage with Aroosa is that it can be picked early resulting in better price of produce to growers.

Aroosa is enduring well, given its ever-growing popularity!

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