Data Collection Purpose

See Data Privacy for more information

Use of Personal Information of California Residents

We may use any of the Categories of Personal Information set forth above for one or more of the following Business Purposes:

to meet requirements imposed by law, including court orders, subpoenas, or compliance with the legal process;
to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
as described to a consumer when collecting Personal Information or as otherwise set forth in the CCPA; and
to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about our Website users is among the assets transferred.

In addition to the above, we collect each Category of Personal Information for the Business Purposes as set forth in Table III:

Table III Business Purposes: Point of Collection	Category of Personal Information Collected	Business Purpose
Passive Online Interactions A Passive Online Interaction takes place when a natural person interacts with a BASF website or mobile application without actively providing information directly within the website or mobile application.	Identifiers: Internet or other similar network activities Geolocation data Inferences drawn from other personal information	To develop, implement, market, promote, and sell products, services, and special offers To establish customer, supplier, and retailer relationships and to communicate with customers, suppliers, and retailers To manage and promote the business activities of BASF, including the development and evaluation of business plans To personalize a consumer’s Website experience and to deliver content and product and service offerings relevant to their interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (with their consent, where required by law)
Individual Interactions A person who has interacted with BASF for a limited purpose such as: Website visitor who signs up or registers in a sales, marketing or educational capacity Existing or prospective vendor or supplier Trade-shows and Events Job applicant Attending in-person or online training	All Categories of Personal Information collected from Passive Online Interactions, and: Personal information characteristics under California or federal law Protected classification characteristics under California or federal law Inferences drawn from other personal information Professional or employment-related information	All Business Purposes for which Personal Information is collected from Passive Online Interactions, and To carry out other purposes which are identified to a consumer; for example, in any terms of use or agreements related to a specific product or service of BASF To purchase, acquire, and solicit products, services, and special offers from our suppliers; To provide information and training to customers, suppliers, and retailers about existing and new products and services of BASF, including the use of such products and services; To review and assess market trends and activities impacting the business of BASF; To provide, develop, implement, market, support, personalize, and develop our Website, products, and services; To create, maintain, customize, and secure a consumer’s account with us
Business Relationships A person who has engaged in a commercial transaction with BASF such as: purchased products or services supplier or provider of products or services retailer or distributor of BASF products or services	All Categories of Personal Information collected from Passive Online Interactions, Individual Interactions, and: Commercial Information Professional or employment-related information	All Business Purposes for which Personal Information is collected from Passive Online Interactions, Individual Interactions, and To secure and protect the safety and well-being of our customers, suppliers, retailers, the community, and the environment; To administer or enforce our rights under an agreement or otherwise protect BASF and its rights; To process consumer requests, purchases, transactions, and payments and prevent transactional fraud; To provide consumers with support and to respond to consumer inquiries, including to investigate and address consumer concerns and monitor and improve our responses; For testing, research, analysis, and product development, including to develop and improve our Website, products, and services; To research, develop and improve existing and new products, technologies, and services