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Vegetables People Love

Vegetables People Love

We make healthy eating enjoyable and sustainable
for people, partners and planet.

United States
Vegetables People Love

Vegetables People Love

Our motivation is to make healthy eating enjoyable and sustainable by offering vegetable solutions that meet and raise the consumer’s demands and expectations. We achieve this by creating improved varieties using state-of-the-art breeding practices and by working closely with partners throughout the vegetable value chain. Pro-actively contributing to increasing and enriching vegetable consumption through innovations that are healthy, enjoyable and sustainable. 

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Find out the stories behind Vegetables People Love

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Digital phenotyping – Taking Plant Breeding to Another Level

For centuries, breeders have spent much of their time collecting measurements of their plants’ features, or phenotypic data, in order to breed better varieties and, ultimately, produce better food for all of us. Today, technological progress gives them a new tool for this process: Digital Phenotyping. Now, breeders can use Digital Phenotyping to collect more data of higher quality, often even saving time in the process.

Violì. A journey to the tender heart of Italian values.

Thanks to the constant innovation of BASF breeders and close collaboration with three prominent Italian growers we get to enjoy Violì; an artichoke with unique benefits.

Other partnering solutions

Our global presence has helped us develop a vast network of expertise that we apply to our breeding and innovation as well as to help with customer challenges and requirements that arise now and in the future.