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14 March 2022
United Kingdom

Fruit Logistica 2022

There’s a very real need for people to enjoy more vegetables in their daily diet. If we eat more vegetables, we can increase quality of life and change the world, for the better.

 

At BASF we want to ensure a good and healthy supply of vegetables for the current generation and the generations to come, by making optimal use of consumer insights and breeding possibilities. We believe this can only succeed in co-creation with the full value chain network by developing new varieties, solutions and delicious vegetable-based concepts to fulfill the future consumer needs.

Our innovations and events at Fruit Logistica 2022:

  • Sunions® - the innovative onion that won't make you cry, has been nominated for the Fruit Logistica Innovation Award. Come and try it for yourself.
  • RedNoir™ - a healthy, attractive, and surprising intense cocktail tomato with a shiny black skin and a red interior.
  • Sunup and Galkia - our revolutionary melons with ripeness indicator for an optimal harvest and with excellent quality and taste are highlighted in our presentation in the melon session of the Fresh Produce Forum on Wednesday 6 April, 3.00-4.00 PM.
  • Future Lab - on Wednesday 6 April, 2 PM. we will speak about Join the Movement, addressing the company strategy, aimed at cooperation with parties across the vegetable value chain.
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At BASF we have the knowledge and experience. We value the contributions of each partner in the chain and invite you to all come together and join the movement for a better, healthier, and more sustainable tomorrow.

 

We are all set! Are you?

 

Get inspired and schedule a personal appointment with our Consumer and Customer Managers.

 

Join the Movement for a Better Tomorrow!

FRUIT LOGISTICA 2022 | 5-7 April

Hall 1.2 | Stand B-20 | Messe Berlin

 

BASF’s Vegetable Seeds business

Nasir Ahmed
Consumer & Customer Manager
United Kingdom
Henri Van Hassel
Consumer & Customer Manager
Netherlands, Germany, Belgium
Hans Driessen
Consumer & Customer Manager
Netherlands, Germany, Belgium

#vegetablespeoplelove