Great interest for Business Event For Experts

Bologna (Italy). About 120 visitors, from insiders to Nunhems’ customers, have attended the BEFE at FICO Eataly World in Bologna, Italy. The focus of the event has been the innovation in the fruit and vegetable sector: which type of innovation is possible in the sector and which marketing strategies should be used to “go forward” and catch the new opportunity of the market.

Stefano Carducci (Country Sales Manager Italy) opened the event emphasizing the need to innovate to seize important business opportunities. Stefano said: “We need to change perspective and think from the customer’s point of view, breaking the frame of mind and looking at our neighbor as an opportunity and not a threat.”

Immediately after Jose Antonio Salinas Reyes (Country Head Italy) reported some news from Nunhems world, now part of BASF group, while the morning ended with Enzo Baglieri - Professor of Operations & Technology of Management School of Bocconi – that spoke about the importance of innovation and producing relationships that create values. In conclusion Baglieri gave his “secret recipe” to innovate, useful to every businessman.

In the afternoon Baglieri led an interactive workshop about “Innovation and future challenges”, making the audience interact with multiple choice questions about some key topics related to innovation in the horticulture field.

Finally, Stefano Carducci introduced the Round Table, dedicated to innovative case histories of success. On the stage, there were four leading experts who were able to innovate in the fruit and vegetable field.

Carducci concluded saying that “We are very satisfied about the interest raised by this year’s BEFE; with this follow-up meeting Vegetable Seeds aims at supporting companies in every aspect of development of successful innovative marketing projects, rewarding the consumer and generating profit”.

About BASF’s Agricultural Solutions division
With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2017, our division generated sales of €5.7 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.

About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of €64.5 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com